Why the life coach metaphor? We all need direction and purpose in life, and web content is no different: when content is clear, consistent, and useful, it makes everyone happier. As a content strategist, writer, and editor, I work with agencies and clients to help web content live its best life.


Content Strategy

As a content strategist, I collaborate with designers and developers to craft content that serves user needs and reflects the client's brand values and business goals.


I write web copy and magazine features that enlighten and intrigue. I can convert even the most technical topics into actionable insights and compelling stories.


I am a meticulous copy editor and proofreader, and collaborate well with writers and stakeholders. My grammar-geek street cred: one year I dressed up as a serial comma for Halloween.